In a business world increasingly dominated by technology and remote interactions, the need for Key Account Managers (KAMs) to adapt and innovate has never been more critical. This exclusive seminar is meticulously crafted for seasoned KAMs aiming not just to meet but exceed in their roles by leveraging artificial intelligence (AI) and mastering digital relationships for significant account growth and retention. The program promises practical, ROI-focused strategies ensuring participants can demonstrate the direct benefit of their attendance to decision-makers.

This advanced training program goes beyond traditional KAM methodologies, equipping seasoned Key Account Managers with the latest tools and strategies to not only adapt but thrive in the digital age. By focusing on practical, high-ROI tactics and the strategic use of AI and digital tools, attendees will leave poised.

Set in the inspiring city of Warsaw, this two-day seminar offers a unique blend of advanced KAM strategies, hands-on learning, and networking opportunities. Designed for high-achieving Key Account Managers, the program promises to enhance your strategic capabilities, ensuring you and your organization stay ahead in the competitive landscape of key account management.

This two-day advanced prompting simulation workshop is designed to equip commercial organization professionals (KAM, Sales, Trade Marketing) with cutting-edge, AI-driven skills to deepen client relationships, drive revenue growth and adapt to the evolving digital landscape. The workshop provides hands-on experience with AI tools, ethical considerations and strategic methods, ensuring participants become indispensable assets to their organizations. Unlike traditional KAM trainings, it demonstrates in real time how to create sophisticated prompts, that produce ready-to-use vital documents within minutes, such as (not limited to):

► Comprehensive Account Growth Plans
► Client Negotiations Roadmap based on Buyers Personas
► Register of potential Risks associated with the Account Activity
► Negotiation Simulation with Complete Scenarios of Questions and Conversations
► Up- and Cross- Selling Opportunities based on Account Data
► Dashboards and Calculators
► Discussion Panels with both Internal and External Stakeholders
► Superbly designed PPTX and other Supporting Documentation

No custom software is required. All you need is a laptop and a browser. Gigabit internet connectivity is provided at the venue. No subscription is required, as participants will use free version of ChatGPT / Microsoft CoPilot / Google Gemini.

The program is globally accredited by the CPD, providing formally recognized professional certificate upon completion.